The China (Shanghai) International Optics Fair

About SIOF 2026

From March 2 to 4, 2026, the 24th China (Shanghai) International Optical Fair (SIOF) will once again kick off a celebration of optics. This year's exhibition will promote high-end, intelligent, and sustainable development concepts, facilitating trade cooperation, knowledge exchange and understanding of the latest market trends within the industry. It will serve as a super hub for exhibitors and buyers, providing a professional platform for the industry.

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A Visionary Theme: “i-Start a New Vision”

This year’s theme, “i-Start a New Vision,” reflects a bold commitment to innovation, intelligence, international collaboration, and continuous improvement. The letter “i” encapsulates the spirit of transformation driving the industry forward.

East Meets West: A Fusion of Aesthetics and Innovation

SIOF 2026 is more than a product showcase—it’s a convergence of Eastern and Western design philosophies, where traditional craftsmanship evolves alongside intelligent technologies. Exhibitors will find their brands under both the global buyer’s “telescope” and the regional market’s “microscope,” unlocking dual insights and real business opportunities.

Industry Evolution: From Vision Care to Lifestyle

As consumer demand shifts from basic visual correction to lifestyle enhancement, the eyewear industry is now deeply intertwined with cultural confidence, technological accessibility, and sustainability.

Building the Future of Eyewear

With a focus on new technologies, design languages, and retail models, SIOF 2026 aims to accelerate the industry’s shift toward premiumization, intelligence, and sustainability. It will serve as a high-efficiency platform for global supply chain integration and strategic market expansion.

See you in SIOF 2026