Shanghai, China — March 2–4, 2026 — The 24th China (Shanghai) International Optics Fair (SIOF 2026) is set to open at the Shanghai New International Expo Centre, reaffirming its status as one of the world’s top three eyewear exhibitions and the largest international optical trade show in Asia. With a scale of 100,000 square meters, SIOF 2026 will once again serve as a global stage for innovation, collaboration, and transformation in the eyewear industry.
A Visionary Theme: “i-Start a New Vision”
This year’s theme, “i-Start a New Vision,” reflects a bold commitment to innovation, intelligence, international collaboration, and continuous improvement. The letter “i” encapsulates the spirit of transformation driving the industry forward.
Global Prestige and Industry Leadership
SIOF’s reputation as a premier international event is underscored by its consistent spotlight on the world’s leading eyewear brands. At SIOF 2026, attendees will witness the latest product launches from global giants including EssilorLuxottica, Zeiss, Safilo, Marchon, Marcolin, and Silhouette. Alongside them, a strong lineup of outstanding domestic brands will showcase the vitality and craftsmanship of China’s eyewear manufacturing sector.
East Meets West: A Fusion of Aesthetics and Innovation
SIOF 2026 is more than a product showcase—it’s a convergence of Eastern and Western design philosophies, where traditional craftsmanship evolves alongside intelligent technologies. Exhibitors will find their brands under both the global buyer’s “telescope” and the regional market’s “microscope,” unlocking dual insights and real business opportunities.
Industry Evolution: From Vision Care to Lifestyle
As consumer demand shifts from basic visual correction to lifestyle enhancement, the eyewear industry is now deeply intertwined with cultural confidence, technological accessibility, and sustainability.
A Platform for Thought Leadership and Creative Impact
SIOF 2026 empowers exhibitors to become more than product presenters—they become agenda-setters. Highlights include:
Visionary Forum: Spark industry dialogue through compelling keynote speeches.
“Featured Innovations” Launch Zone: Ignite market enthusiasm with breakthrough products.
Eyewear Museum: Explore the historical evolution and cultural dialogue of frame design.
Designer Brand Zone: Collaborate with global creatives to inspire the next wave of original eyewear.
Building the Future of Eyewear
With a focus on new technologies, design languages, and retail models, SIOF 2026 aims to accelerate the industry’s shift toward premiumization, intelligence, and sustainability. It will serve as a high-efficiency platform for global supply chain integration and strategic market expansion.
