Safilo Group is a globally renowned leader in the premium eyewear industry, having dedicated over ninety years to the design, production, and distribution of sunglasses, prescription frames, outdoor eyewear, goggles, and helmets, maintaining a leading position worldwide. Upholding its mission of "See the world at its best," Safilo Group is guided by innovation and social responsibility, carrying on its corporate DNA and moving towards a bright future.
Safilo Group's own brands include: Carrera, Polaroid, Smith, Blenders, Privé Revaux, and Seventh Street. Perpetual licensed brand: Eyewear by David Beckham. Other licensed brands include: BOSS, Carolina Herrera, Dsquared2, Etro, Fossil, HUGO, Isabel Marant, Juicy Couture, Kate Spade New York, Kurt Geiger, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, Moschino, Pierre Cardin, PORTS, Stuart Weitzman, Tommy Hilfiger, Tommy Jeans, Under Armour, and Victoria Beckham.
BOSS is a world-renowned luxury brand originating from Germany, specializing in the design and sale of high-end men's and women's fashion and accessories. The brand upholds a spirit of breakthrough innovation, interpreting a self-assured aesthetic philosophy. Since 2006, BOSS has had a strategic partnership with Safilo Group, licensing its eyewear collection for design and production. K-pop superstar and SEVENTEEN leader S.COUPS (Choi Seungcheol) appears in BOSS's advertising campaigns as the brand's global ambassador.
PORTS, renowned for its exquisite tailoring and elegant design, is dedicated to creating sophisticated and elegant modern fashion pieces for the new generation of professional women. PORTS designs uphold classic silhouettes, inherit a long-standing tradition, and convey a global spirit. The brand skillfully blends rich materials, colors, and textures from around the world, brilliantly interpreting elegance and refined concepts through signature tailoring and haute couture craftsmanship, showcasing timeless quality. In November 2025, PORTS was pleased to announce that renowned actress Jiang Shuying would serve as its brand ambassador for eyewear in China, and would passionately represent the 2026 Spring/Summer eyewear collection.
Polaris is a pioneering international eyewear brand, its name derived from an invention that revolutionized global technology and optics—polarized lenses. Since its founding in 1937 by Dr. Edwin Land, Polaroid has become a leader in the field of polarized lenses. In April 2012, Polaroid officially joined the Safilo Group. Since 2022, Polaroid Eyewear has launched the Rainbow Series for the Chinese market, which has been well received by Chinese consumers due to its diverse product styles that cater to different consumer groups.